September 4, 2013 – Maria Parra-Orlandoni
Isabella Henriques, director of Brazilian NGO Instituto Alana, and Veet Vivarta from Brazilian NGO Brazilian News Agency for Children’s Rights (ANDI) have just edited and released a book entitled Food Advertising and Children – Regulation in Brazil and the World (Publicidade de alimentos e crianças: regulação no Brasil e no mundo), which analyzes the local and global regulatory policies of food advertising, comparing the initiatives of different countries.
About the Book
The book, which is a collection of essays, was published through a joint effort by Instituto Alana, ANDI, and LIDS. LIDS’ major contribution was conducting comparative research involving seven selected countries: Canada, Australia, United States, European Union, Sweden, France, Germany, and United Kingdom.
Aimed at legal professionals and public administrators, the collection of essays seeks to inform and encourage the adoption of effective measures to protect children from the negative effects of food advertising in Brazil and elsewhere. “Knowing the way other countries are dealing with the issue of advertising of food and non-alcoholic beverages is essential for the construction and implementation of the Brazilian legal bases,” writes Henriques.
The book meets Instituto Alana and ANDI’s objectives of promoting children’s rights through media, which is a goal that requires accounting for the economic … Read More »